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Low cost stand into the potential market- Robust barrel water case example tally up

From:Lebaishi

Date:2006-06-19

Brand extension:Low cost stand into the potential market
In 1998, the Robust group of Guangdong entered an opposite depressed structure and form:On the other hand, the Robust brand popularity promotes continuously, each kind of market share of product also comes out in front in the of the same kind product;But on the other hand, new product,such as the tea beverage, etc. performance after appear on market but not exhausted person's idea;At the same time, the total sale growth of the group also goes back and forth not before.How with maximum limit make use of the core of the Robust brand value, expand the more large market space, become the test and the challenge put before the tallest management in Robust level.
Group with the Robust Liu arrows the part of management of the leader the governors, at the full cognition and usage Robust brand core the foundation of the value up, start carry on long each kind of related consumer goods that be close to a year market research and analysis, conclusion is- barrel water realm in, returned to have no at that time a nationwide brand, is all some local area brand, the brand of the market concentration the degree is low very, a lot of city even had up to 100 brands to exist at the same time.But investigate to express at the same time:The consumer and markets seem to the approbation to the barrel water brand and the value degrees, far away below and other of the same kinds type fast consumer goods.
Can say:The then barrel water profession is be placed in a growth is of early market.This mean the higher growth and high in the mature profession of profits, more probably the one who pass to struggle to become that profession's get to run.
But does the barrel water market have the foreground exactly?The market is actually much big?In other words, the market of the barrel water fixed position and market development of how is possibility?Whether its target consumptions are stable or not, will still have many significant growths?