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The brand dissemination and a summary
From:Lebaishi  Date:2006-06-19
With meticulous care choose the quite the cheese brand dissemination and communication
method
Numerous business enterprises of China contain thus an understanding mistake area,
wanting that the 担 thinks and need not make any advertisement, so-called"
the fragrant and not afraid lane son of wine is deep", want that the 担 think
as long as on TV the pedestal do advertisement would the nasty play pull to stretch
to sell the sum.
The letter of the hero consistent what to emphasize is to pass the low cost plan
operation to bring to sell for the business enterprise of promote, so hero letter
for the brand communication method that the Robust drew up"42 stir thousand,
the smooth thing is thin have no voice"- The news public relations publicity,
this conclusion according to consider and study deeply:
The ， competition strategy but speech, include these top-class business enterprises
of Nestle, Coca-Cola...etc.s at inside of numerous drinking water company.Know
to all the barrel water market on the other hand deep wide, the benefits is big;On
the other hand everyone all at step up to" do" the market and"
rob" the market, but neglected to" do" the brand.They think that
the marketing mode of the barrel water differs from the general beverage of water,
or need only at do together other merchandises of brand act in cooperation once,
all right.This type of in" ten thousand horses together" of situation,
simply is a godsend to Robust, exactly the most low cost and several have no competition
appearance descend create the Chinese barrel water the first gold-lettered signboard
of time!
， in regard to the market mindset, have no the place not at of various advertisement
and business promote sales to have already made the public become to respond the
numbness.Advertised start time is more and more long, the expenses comes more
high, become 1000% ten millions of advertisement sometimes exceed the merchandise
of the same period sale sum unexpectedly!But the light publicity carries on break
through siege with a kind of" the smooth thing is thin to have no the voice"
and the skillful way of" the third square of" exactly, can rise the
more powerful and more concealment and laster long effect.
The ， has already had the market condition of the light publicity in regard to
the Robust oneself circumstance:Be subjected to many extensive, the popularity
is high;Huge foreign capital background of the management norm, scale of the business
enterprise, hygiene and thoughtful service, the person of accomplishment.
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Guangzhou Yili Mineral Water
