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A summary of the brand image- Robust barrel water case
From:Lebaishi  Date:2006-06-19
But market in Shanghai, because before Robust enter, already have the wide positive
a business enterprise of Shanghai and, postpone, the Chinese and Foreign joint
venture ˹ cypress gram wood and get especially full carried on the devotion of
a great deal of market, and opposite acquire stablely each from of market quota.The
Robust wants to move and robs to have this big cake of market of Shanghai, on
the operation usage of the marketing method, is a rigorous test necessarily.
Shanghai divides the company the manager is under the Robust key figures' leading
and encouragements, fore say a few waters of brand barrel water station didn't¡ãyet
time of norm, on the other hand, pass the large-scale establishment norm to become
number of to sell the station of water particularly;On the other hand, adjust
its consistent price policy, with the ratio positive wide and, get especially
full etc. price of each low 2 dollars, and make the most of the dissemination
of the Robust brand core value, carry on the £Ã£É water station management completely,
the leaders that heading up the sea market start the all-directions attack.No
longer than two years, the Robust has already build up 150 sell to become number
of the station of water particularly, take the lion's share among Shanghai, but
the sale sum of the market of Shanghai is on jumping to become hard to place to
believe the 3.
Can say, the Robust brilliant brand extension strategy, accurate market fixed
position, provides the comprehensive worth marketing view, high-quality humanization
service for the customer, the outlet of science construction, the difference of
the market of the good luck camp system and each district turned the marketing
as Robust to establish the extremely firm foundation successfully, can say that
these main factors constitute the core competencies of the Robust, make it capture
territory, if the swim the dragon.
However this ages is the wine joss-stick to also fear the lane son for deep ages,
the barrel water profession good people and bad people mixed up, compete the very
vehemence, the business enterprise faces thus a few problems:
Profession of ¡€ inside appear to injure the whole crisis affairs( an affairs,
the hygiene problem of the barrel water etc.) of profession continuously, make
the consumer worry in uncertainty layer after layer, also make the amount of production
& sales nasty play of the barrel water descend.
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¡¡Guangzhou Yili Mineral Water
