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Enlighten the case a summary of the Robust barrel water
From:Lebaishi  Date:2006-06-19
Apocalypse
A business enterprise that has the vitality, its whole behaviors are all tight
tight around consumer of, the brand is no exception.The letter of the hero is
the news and public relationses plan that the Robust barrel water make, putting
life into the sort of with the consumer carried on valid and high quantity of
communication, lay claim to the brand of the Robust to deliver with principle
perfectly to consumer, and the market and consumers were also end to carry on
the vote by foot:In 2003, the accomplishment of the Robust barrel water is far
far above the plan of the beginning of year, realization sale sum 187,000,000,
profits 68,360,000.
Same, hero the letter make in the news and public relationses plan for the Robust
barrel water, the special features and advantages that hero letter at customer
and the market in front also is to seem ready to come out, full display, namely:Excel
the super and low cost operation
Strategy height+ superb writing+ the affairs sell+ good person's vein= low cost+
pre-eminent brand
The brand public relations and the news plan of the strategic type
The letter of the hero is the leadership business enterprise of the Chinese brand
strategy programming realm, specially emphasize the public relations and newses
plan for support function of create the pre-eminent brand, pay attention to the
public relations and newses plan to associate to the brand property,such as brand
popularity, good reputation degree, loyalty and brands, of promote the function
In the public relations dissemination of the Robust brand, from the hero the letter
plan 26 topics of seven levels to be close to 100 soft texts around the brand
core of the Robust, the multilayers are all-directions with the consumer is to
go to the whole marketing environment to carry on the positive communication,
promote the function towards promoting the brand image and properties of the Robust
to rise biggest.
Sharp affairs marketing ability
Know how to handle the affairs marketing of" the eyeball focuse, ten thousand
many focus attention" and carry on news' fry to make and light publicity,
is a hero the letter public relations and the news plan of an a little bit big
and bright.
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ˇˇGuangzhou Yili Mineral Water
