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The Yili mineral spring sold the quantity to attain the history in 1997 most high
peak, but the profits descended many, why appear thus not moderated now to be
like? The market representative director who reaches the ability Yili tells the
reporter, the Chinese business enterprise usually neglects the work of the market
maintenance, allowing the market nature retail.Don't do to retail the company
and the brand management work, protect to attend to pursue the market share with
sell the quantity, as a result cause sale be free from control, on being subjected
to pound at immediately next.The Yili mineral spring is no exception, being the
rapid inflation of the market need, supply the product strongly, but ignore its
product from 30 the dollars/ boxes is fried to 60 dollars/ boxes bad result, as
a result gave the opportunity that opponent quickly grow up.
Deep change
Reach can go into the lord to promoted the Yili mineral spring give a new life.France
reaches the ability group early the Chinese mineral spring market is already
a long time, after succeeding to control a Wahaha, the China South area needs
to have the business enterprise that a quality vegetable like to fill vacant
post, borrowing this to open the whole inside country market.1995, reached the
ability and then once sought the Yili talks cooperation affair of Shenzhen in
1996, until just established the joint venture company formally on September
1 in 1998, taking place the deep change for this Yili.The Yili gives reach the
opportunity that can join from partnership to carry out the strategy management
because of neglecting the market management.The joint venture company establish,
the Yili brand is reach and can buy to break, the whole owns the brand, managing
the strategy completely according to reach the mode of the ability group to
do.Manage the section also from reach can the set re- set up, coming to a the
purpose of the strategy management.
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ˇˇGuangzhou Yili Mineral Water
Date:2006-06-09