The outlet military tactics affairs marketing- the extremely

1. brand principle:Sell the water, sell the health at the same time, give you the good sight.

2. brand foundation:Not only satisfy the basic need of physiology, provide the other value that the brand can't provide at the same time;The above benefits ability is satisfy under the condition of convenience, pleased.

3. concept support:With the extremely rare treasure selenium mineral spring natural geography structure bornly for science according to, create the extremely rare treasure selenium mineral spring" connect to rise x-rated" concept.

First degree:Underground circulating 16 yearses, the fluid matter is clean, enriching the selenium to contain various little chemical elements;

Second degree:Below the hills deep ten kilometerses gush halfway up a hill;

X-rated:Super take off the general mineral spring, carry out various chemical elements especially the selenium, Sr, low Na heavy calcium carbonate content whole line reaches the mark.

4. marketing principle:With modern latest integration marketing dissemination theories for foundation, combine the ordinary person plan principle and experiences, the tradition and innovations combine together, transfer the means that everything can transfer, such as:The advertisement, public relations, affairs sell, promotes sales, news publicity, CI etc., moderate to open the market to set up the famous brand service for the product with one accord.

( Two)Marketing combination:

A. product

1. the old bottle changes to pack lately:Make changes in the bottle stick.The extremely rare treasure have already appeared on market the product in Wuhan for three years, does not change, the water need not change, but the originally old image must change, the original bottle pays the person to become outdated, low file of impression.The water have no color tasteless, enriching to contain the mineral quality and can not see, so the bottle sticks and then represent the water, it must can substitute the water to" talk".This is extremely important.

Design the thought:Want to design first a tastes the very high Logo, being the core of the system of VI, other chemical elements harmonize with it to match, showing the brand.