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2. competitor's condition: The first group soldier:Robust, Wahaha, teacher of,
they are to lead the brand;The second group soldier:Nongfu Spring, Cestbon, small
black piece, get especially full, they are pre-eminent brands;Other 40 remainings
grow the beverage of water is a miscellaneous card soldier, is a minority brand.
3 is before various market share of sale place in Wuhan City synthesize rank
is:
First teacher 30.64%
In the second place Robust 28.56%
In the third place Wahaha 15.74%
Characteristics:The brand popularity is high, the business enterprise real
strenght is strong, the advertisement throw in greatly, among them Robust since
produce the purified water and produce the mineral spring, since is is low cost
by purified water to make money, and then is take more time to consider by the
mineral spring tree image.
One after another the Robust, Wahaha makes a forced landing the debarkation
to set up in Hubei separately factory, implement localization strategy, decline
low cost, enhance the competition ability.
3. market amount:
Wuhan is one of the four greatest" stove"s, the beverage water sells
the quantity biggest.750 myriad peoples of Wuhan City, usually purchase the
summer of person of the beverage water, the day all purchases more than 1, sell
quantity is 396,000,000.
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ˇˇGuangzhou Yili Mineral Water
Date:2006-06-16