The marketing strategy programming- the extremely rare treasure mineral spring integration marketing plan case

1. strategic way of thinking:

The flag of ¢Ù is fresh to make a clear distinction the boundary with purified water clearly, don't beat the price war, don't be on the decline with its a cake of road.

A function of ¢Ú card, highlight the natural rich selenium of extremely rare treasure value, clear in meaning over-valued benefits that the consumer can acquire.

The ¢Û initiates the life style of the green health toward whole society, the consumption idea of the dissemination science exactitude, thus set up the extremely rare treasure brand image of the healthy high tasty, and mold a be responsible for social sincerities, behavior business enterprise image of type bring benefit to but work.

2. strategic step:Set up the brand, do the place eldest brother;Enhance the brand, do the Chinese mineral spring famous brand;Extend the brand, do the world with selenium for core of green and healthy industry group leader.

3. strategic deployment:Take Wuhan as the headquarter, take Peking as the northern point market, lead off the breakthrough, steady live a feet after, head for the whole country.

4. brand image fixed position:Health, vitality with classic tasty!

5. product function fixed position:Rich selenium, protection sight.

Thing with sparse is expensive.The extremely rare treasure mineral spring of sparse lack the mineral quality selenium that resources is among them, it is the our country selenium content unique reach the natural mineral spring of object, is heavy three mineral qualities of calcium carbonate of local and only selenium, Sr, low Na to reach the high-quality mineral spring of object at the same time.