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The brilliancy of the Yili mineral spring starts a business the history: reach and can give a new life the Yili


From:Yili MwDate:2006-06-09
Shenzhen is a young city, achieving the young profession in young city.The barrel water profession is a young profession, several year agos Shenzhen still a juice, cola etc. the world of the beverage, light bottled water a year of Shenzhen consumes 162,000 tons, becoming the sun profession of dynasty of the name matches the reality.The Yili mineral spring is to borrow the water consumption current rise but become the force of the current dint of Shenzhen quickly in the prominent power. Marketing management is importance

Is the mineral spring to open the market first in the profession of water, is a purified water to do the big market immediately after, the mineral spring again exceeds the power head of the purified water now.The variety of the road and market of water that Yili of Shenzhen walk through is very alike.The mineral spring factory of Shenzhen City set up the factory of water in 1983, throwing in the market to the product formally in 1985, having the explosion type the growth immediately.But the occurrence measures the affairs to make Yili been deeply harm by it in the fluid matter of the beginning of 90's in 20 centuries, but the Yili think this exactly an opportunity.Because Yili mineral spring is after the Lao mountain the second business enterprise that produces the mineral spring in whole country, borrow prejudiced and manage the marketing, the Yili became ten strong business enterprises of national beverage industry successfully in 1999.


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