|
|
| |
|
|
| More
Infomation |
|
|
King said sales of mineral water over Yakult again, "boss" on the other
From:Shenzhen ShangBao  Date:2008-03-14
| Yesterday, Shenzhen King Industrial Co., Ltd. Beijing Branch General Manager met with our reporter Li Jianwen, For the adoption of this newspaper published an exclusive: 2007, King has sold more than the actual Yakult. If this information is true, this means that owners of mineral water the first time winner, King of mineral water to replace the entrenched Chinese winner of the benefits for more than 10 years, and winner of mineral water boarded "boss" position? If, as the King said, the first winner ownership of mineral water, then replace the Yakult King is based on what? Is the official release of it? Accuracy of the data, at which authority? Why at this time, which is released before the peak season? Same for many years in mineral-based rival Yakult have any response? Other peers and competitors how they look?
King: Yakult as a substitute for mineral water "boss"
LI Jian-wen, said recently announced selection of this message has nothing to do with the coming season. Precise, are with the Chinese Beverage Industry Association recently issued the "2007 China (bottles) Bottled Water top ten list of" relevant. The association has more than 10 years the publication of the list is the industry's most authoritative list.
The association recently released list of the top ten last year, the actual sales of Yakult are 401,583 tons, ranked in the top four, the annual increase of 11.64%%.
It is worth mentioning that, journalists on the list at the top ten companies did not find King. In other words, the list shows that King did not enter the top ten industries.
LI Jian-wen said that the King, etc. The list is released, only to do an accurate comparison of official data. In fact, the actual sales last year, King has more than 450 thousand tons, which means that the actual sales of more than Yakult.
"Is this is beneficial to replace the King said, and get water winner 'dominant' status as the basis for it?" Li Jianwen reporter asked.
LI Jian-wen said that the King did not enter the top ten list does not preclude the industry beyond the Yakult King. It announced last year to replace the Wahaha Kangshifu promoted their Chinese "Water King" is the thing. "Chef Kang did not enter the same industry last year, top ten list, you can use this as the basis, that the Master is not a top ten, or more than Wahaha industry?"
It is understood that the "Chinese in 2007 (bottle) top ten list of bottled water" is the Chinese Beverage Industry Association each year based on data reported by companies as a voluntary industry based on top ten rankings. Wahaha has been entrenched for many years the list of the "boss", Yakult has also entered the list for many years, but a gradual decline in ranking.
In recent years, the King with its mineral water production base in Asia's largest life and King of the Hill-selling mineral water in constant campaign, concerned about its brand, its market share climbed straight. Single authoritative list of several shows, King hundred mountain mineral water are rising the fastest in recent years, a top brand.
Yakult: I do not know not to respond would not comment on
Chinese food and beverage lines running to the reporter the impression that Danone: Danone surprisingly low profile in China, and the media basically insulated, very few interviews with the media. Wholly-owned subsidiary of Danone - Shenzhen Danone Yakult drinks Ltd. is no exception, "inheritance" of up to the "traditional."
Yakult winner for the mineral water "hegemony" has been replaced by the status of the industry that affect the "nerve" of the major news reporter or at the first time, try to contact through various channels Danone (China) Investment Co., Ltd., Shenzhen Danone Yakult , the answer is无外乎do not know, do not respond, would not comment.
Danone, Yakult not to respond on the matter, would not comment does not mean that does not care about the King. Previously, it was just left this year, Yakult, a person that does not care about the competitors Yakult - King of the argument seems to be justified, in particular, are products of mineral water-based competitors to fight, but he did not wish to be too much details.
A reporter on contact Yakult distributor. He said that King became Yakult mineral water market of the "new champion" concern or not, he did not know. But as a distributor in terms of King's rise in recent years, attention is unlikely to say no.
Then, the reporter also interviewed a few drinks wholesale, wholesale boss of the Department is very concerned about the King. Longhua Rd Minzhi Chen Department of beverage wholesale boss said that the shop, King last year, the volume going over Yakult. Ding Fu-hua road boss predicted that this year, King would certainly exceed the Yakult.
Peer: No accidents expected
In recent years, the King in the field of mineral water to show their talents, including the competitors do not deny that. Watching its title, is all too clear; especially for the peer is路人皆知.
With the Mountain King hundred production base of mineral water have great reputations, also repeated its concern about the degree reflected in the authority of the list. In the "2007 Report of the beverage industry Baidu风云榜" Medium, King over Robust, Wahaha almost more city ahead of competitors, ranking the most Internet users concerned about the fifth brand of drinking water. In the "top ten Chinese brands of drinking water榜中榜" Medium, King ranks the top five, are Yue Bao, King, giant Yakult three fastest rise in a place.
King of mineral water in market share, more than Yakult true, as the new overlord of mineral water it? An interview with reporters and industry related companies, who did not give a definite answer, but they still give their views and analysis.
Regional brand into the national identity bottles (barrels) water before the top three, in southern China city water, a giant who declined to be named more neutral, objective and said: "A few years ago, we felt a growing momentum King Yue Meng, winner of the mineral owners, we do not find it strange. "
South China bottle (barrels) a number of water industry practitioners are told reporters at the South China market in recent years, King was "ferocious" in the outside Fujian, Beijing and other markets, especially in Beijing, King unstoppable. In contrast, the benefits, and market fundamentals are confined to the Pearl River Delta, the market witnessed growth, but not as rapidly competitors. The industry giving way to the Yakult not surprised King, King has become the industry leader is expected to do. If you have to say that the accident that King did not expect so soon Yakult beyond.
Association: official authority data
Then, King sit true leader of a group of mineral water in the world吗? Look at how this industry associations?
Yesterday afternoon, the reporter on this matter to the Chinese Beverage Industry Association advisory, the association secretariat replied that the association of the list every year, this is the official authority of the data.
Master Kong, King holding the authority of the data to do this comparison, the actual sales of their own have entered the top ten that they have been released over Wahaha, how Yakult look authoritative? Association Secretariat replies case they fail to do this type of comment. |
|
|
|
Guangzhou Yili Mineral Water
