Recently, the Chinese can drink up to Longmen in Huizhou, Guangdong investment in new production plant of natural mineral water, Danone Yili (Huizhou) Beverage Co., Ltd. announced the completion of a project. It is reported that the new plant will invest 500 million yuan, over the next three to five years fully completed, the main production of natural mineral water. By then, the plant\'s annual production capacity will reach 50 million tons, production capacity will also be present Yili twice the existing capacity.
Robust Yili main kinds of different water
Before the plant put into operation in the gantry, Yili mineral water bases are in Shenzhen, with an annual capacity of more than 20 million tons. Dragon plant according to plan, three to five years upon completion, will have 5 production lines, has now completed two, the third in 2011. Danone Beverages President Pang Yake said, because of consumer preferences are increasingly inclined to pure natural mineral water, Danone beverage strategy will be transferred to this area.
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3 major industry restructuring and other rare earth promoted national strategic move for the first time 10 years to pay only 20 million subscribers States United States: the Extraordinary General Meeting should be abolished Prince milk Bankruptcy: Five reasons defeat Lee pure passer buy a villa outside officials pull 300 million money laundering case [microblogging] Kai-fu Lee\'s Innovation Works is a tragedy it is learned that the water business of Danone\'s a Robust, Yili, and is widely and, while there is a mineral water Maofengshan Guangzhou factory, after the main production Robust Bottled mineral water, but Le Bai s major bottled water is pure water. Last year, Robust responsible person once said, Robust pure water will be the future direction of the main sources of water Maofengshan began two years ago for the benefit of power foundry. In other words, Danone and Yili Robust has two kinds of brands of water come to a clear distinction between, respectively, purified water and mineral water main.
Danone will cease future production Robust mineral water? Pangya Ke expressed, \"there is no water to stop the production Robust, Robust recent production will be planned, without any change in production plans. Robust and Yili to face different customers, different customers have different demand, the need for different products respond to different needs. \"But Pang Yake more emphasis Yili\'s marketing strategy.
Insiders analysis, mineral water, the direction of future development is, of course, but can drink up to the strategy can be seen more attention Yili Danone brand, Robust significantly reduced the degree of attention. He further pointed out that the pulse of the Robust\'s example, before the sub-brand is the role of Robust, now elevated to the brand in parallel with the Robust, Robust apparently weakened the brand.
Water does not rule out future acquisitions
With the tightening of mineral resources management, water increasingly scarce, which for water is also a major problem enterprises. However, a lot of water enterprises access to water by way of acquisition, to become the new competition means the water rate, the more water the last two years corporate giants in Guangdong were completed in this way is to rely on water distribution.
The acquisition of pure water giant Yi Bao Jialin mountain, mineral water giant King acquisition of Guangzhou Aofong mineral water, beverages giant Nestle acquisition of Yunnan, the mountains, and so can be seen, re-exploitation of water resources to pay a higher price, and the reach to the goal plant was self made last 8 years, during which the acquisition of capital spending, and less than the price of a water source.
Insiders said that Guangdong\'s mineral water resources development as early as ten years ago or less, and now and other related departments of land and resources the exploitation of mineral resources have a more stringent policy, want to get a new water source, through the level approval, to spend eight or ten years is normal, the cost is very high, which also led to a number of water level curve for mineral resources.
For future development, Pang Yake said, the future will continue to look for water, do not rule out the acquisition of water by way of expansion.
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